KW Lab

KW Lab is a private assistant used by its owner to analyse the Google Ads, Google Analytics, Google Tag Manager and Google Search Console data of the accounts the owner is authorised to access.

What it does

• Reads Google Ads reports (campaigns, keywords, search terms, ads) to audit accounts.
• Uses the Google Ads Keyword Planner to estimate search volumes and costs before a campaign is built.
• Reads Google Analytics, Tag Manager and Search Console data to check conversion tracking and organic visibility.
• Any change to an advertising account is drafted, previewed and validated by a human before it is applied. Budgets are never changed without explicit written approval.

Who can use it

This application is used only by its owner. It is not offered to the public and does not collect data from other users.

En français

KW Lab est un outil privé qui aide son propriétaire à analyser les données Google Ads, Google Analytics, Tag Manager et Search Console des comptes auxquels il a accès. Toute modification d'un compte publicitaire est préparée, vérifiée et validée par une personne avant d'être appliquée. Politique de confidentialité.